Electrical Compliance

WEB DESIGN
/
WEB DEV
/
SEO

Electrical Compliance is an Electrical/Renewable Energy Installation Company based in Wrexham, Wales. We had the pleasure of working with them to revamp their website to effectively communicate their brand.

🗒 Overview

Electrical Compliance is an Electrical/Renewable Energy Installation Company based in Wrexham, Wales. We had the pleasure of working with them to revamp their website to effectively communicate their brand.

🤔 The Problem

Website 

Electrical Compliance had a steady flow of customers, although they wanted to revamp their website and improve the number of enquiries received. Their website was made in-house on Wix and served its initial purpose, although the team wanted to improve their overall branding

A well-designed website can increase a company's perceived value and increase the number of enquiries using conversion optimisation techniques.

When we did an initial audit of their existing website, they were missing several factors to improve the trust between the visitor and the company, such as;

  • Testimonials (Social Proof)
  • Calls to action (Asking the customer directly to take the next step in their buying journey, in this case, a free quote)
  • Benefits of services (Selling the outcome, not the product)

With this framework, it gave a clear route to improve not only the aesthetics of the site but also the underlying principles.

Marketing

The most common way for local small businesses to acquire customers is through word of mouth, whilst this can be sufficient, it is often unpredictable. Ideally, there would be other sources, such as Google Search. We looked at how Electrical Compliance was performing within the search results of Google and they were not appearing on the first page, meaning they were not even in the race.

🎉 The Outcome

The outcome was a website that serves Electrical Compliance better, optimised for their website visitors and Google. 

  • The website is conversion-optimised, resolving all issues from before.
  • The website is now search engine optimised, with all relevant tags entered.
  • The website is easier to navigate, with clear buttons and pages linked.
  • We are now building trust throughout the website with testimonials, ratings etc.
  • Works great on all devices

🖼 Showcase

Check out the before and afters, how did we do?

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